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Since Adventure World's release last week, many media outlets dubbed it "FarmVille meets Indiana Jones." It seems that Zynga took those allusions to heart, as the company has teamed up with Lucasfilm to make good on those hit-generating remarks. Zynga just announced that Indiana Jones will soon make his way into Adventure World this October.

In fact, it appears that the game will be completely rebranded with the Indiana Jones name, according to the above image. The teaser depicts the familiar Adventure World logo, but now reads, "Adventure World: An Indiana Jones Game." To us at least, this implies that Zynga Boston's debut game will incorporate the Indiana Jones brand throughout (and perhaps permanently). The wording of Zynga's announcement certainly steers us toward this conclusion:

    Zynga is proud to announce that we're teaming up with Lucasfilm to bring Indiana Jones - the KING of lost idol hunting, bull whipping, holy grail-ing and flying (but not landing) - to your favorite adventure game. Adventure World: An Indiana Jones Game will be coming soon to a browser near you.

If this is, in fact, the case, Adventure World would be the first Zynga game built entirely around a single brand, rather than the one-off promotions we see from brands like McDonald's in FarmVille and recently Best Buy in CityVille. Considering the massively ambitious game hasn't been doing so hot its first week out of the gate, this could be second wind it needs.

Is the Indy Jones fan in you excited by this announcement? What do you think of Adventure World so far?

Adventure World rockets to over 9 million players, thanks to promotions

Adventure World Mafia Wars promo
And it did so in just under five days. According to Appdata, Zynga's newest release, Adventure World, has finally found its second wind, gaining over 8 million players in almost five days. If you remember, Zynga Boston's debut game sat stagnant at under 500,000 players for over a week after its release. This wild growth is likely thanks to one thing: cross promotions.

Zynga has finally taken advantage of (some of) its 267 million players to give Adventure World some much needed exposure. During its first week on Facebook, the game enjoyed little to no cross promotion between the company's existing games aside from banner ads and the like. But now, Adventure World can be found in games like Mafia Wars through special promotions.

In this particular case, Mafia Wars players have until Sept. 30 to reach Level 5 in Adventure World and receive a special item for their digital mafia don, an Ancient Hammer. While the item won't exactly wow veteran Mafia Wars players, it at least has value to collectors. Before that, we saw hints of Adventure World being advertised within FarmVille, which has yet to happen.

So, you can only imagine how far Adventure World would go if such involved promotions were featured in FarmVille, CityVille, Pioneer Trail and Empires & Allies. However, we were under the impression that this type of cross promotion was through with the release of RewardVille, Zynga's cross-game achievement system that rewards players for using all of its games daily.

Unfortunately, it seems as if the developer can't avoid such arguably invasive practices if it wants all of its games to succeed. And that could ultimately rekindle the ire of its players, many of which are already fed up with resurgent demands to enter new games for items within their favorite games. (Hence the creation of RewardVille.)

Zynga looks like it's more dependent than ever on its swath of existing players, but the developer might want to cook up a more elegant solution of getting those players to play its new games. If not, Zynga might run the risk of losing its most powerful method of growth: the players it already has.

What do you think of Adventure World so far? Do you think players would up and leave if Zynga turned up the heat on its in-game cross promotions once again? Sound off in the comments. 3 Comments

Adventure World Cheats & Tips Guide

In Zynga's Adventure World, you'll explore volcanoes, search ruins, fight monsters, trek across mountains, wade through swamps, and eventually discover El Dorado itself! Adventure World is 40 times bigger than any of Zynga's other games, and its jam-packed with difficult puzzles and mysteries. That's where our Adventure World Cheats & Tips Guide comes in.

Adventure World is nothing like FarmVille, CityVille, or any of Zynga's other games. But luckily we have the Adventure World cheats and tips to get you through the game without a hitch. Whether you're an Adventure World know-it-all or you're just getting started, I guarantee you'll learn all kinds of cheats, tricks, and more from our Adventure World Cheats & Tips Guide.

Older posts can be found at the bottom of the list.
    adventure world cheats tool upgradeAdventure World Cheats & Tips:
Tool Upgrade Guide
adventure world cheats mountain pasAdventure World Cheats & Tips:
Mountain Pass Expedition Guide     adventure world cheats deep jungleAdventure World Cheats & Tips:
Deep Jungle Quests Guide
adventure world cheats avatar clothesAdventure World Cheats & Tips:
Avatar Appearance Guide     adventure world cheats base camp expansionAdventure World Cheats & Tips:
Base Camp Expansion Guide
adventure world cheats expedition masteryAdventure World Cheats & Tips:
Expedition Mastery Guide     adventure world cheats zynga faq questionsAdventure World Cheats & Tips:
FAQ - Zynga answers our questions
adventure world cheats jungle runAdventure World Cheats & Tips:
Jungle Run Expedition Guide     adventure world cheats snake marshAdventure World Cheats & Tips:
Snake Marsh Expedition Guide
adventure world cheats quests prologueAdventure World Cheats & Tips:
Prologue Quests Guide     adventure world cheats previewAdventure World Cheats & Tips:
Preview

Check out our other guides:
cityville cheats guideCityVille Cheats & Tips Guide     empires allies cheatsEmpires & Allies Cheats & Tips Guide

Click here to play Adventure World on Facebook Now >

Do you have any more Adventure World Cheats & Tips? Or looking for friends to play the game with? Leave a post in the comments below!