Since Adventure World's release last week, many media outlets dubbed it "FarmVille meets Indiana Jones." It seems that Zynga took those allusions to heart, as the company has teamed up with Lucasfilm to make good on those hit-generating remarks. Zynga just announced that Indiana Jones will soon make his way into Adventure World this October.
In fact, it appears that the game will be completely rebranded with the Indiana Jones name, according to the above image. The teaser depicts the familiar Adventure World logo, but now reads, "Adventure World: An Indiana Jones Game." To us at least, this implies that Zynga Boston's debut game will incorporate the Indiana Jones brand throughout (and perhaps permanently). The wording of Zynga's announcement certainly steers us toward this conclusion:
Zynga is proud to announce that we're teaming up with Lucasfilm to bring Indiana Jones - the KING of lost idol hunting, bull whipping, holy grail-ing and flying (but not landing) - to your favorite adventure game. Adventure World: An Indiana Jones Game will be coming soon to a browser near you.
If this is, in fact, the case, Adventure World would be the first Zynga game built entirely around a single brand, rather than the one-off promotions we see from brands like McDonald's in FarmVille and recently Best Buy in CityVille. Considering the massively ambitious game hasn't been doing so hot its first week out of the gate, this could be second wind it needs.
Is the Indy Jones fan in you excited by this announcement? What do you think of Adventure World so far?