Thứ Ba, 20 tháng 12, 2011

Playfish founder: We have redefined social games with The Sims Social

The Sims Social is just an arm's reach from being the number one game on Facebook, so this kind of logic is expected. In an interview with MCV, Playfish founder and co-GM Kristian Segerstrale said, "In bringing one of EA's most popular game franchises to Facebook, Playfish and The Sims team have redefined the meaning of social in video games."

While The Sims Social certainly treads some new ground in how Facebook gamers interact, it's important to remember to chalk up much of the game's runaway success to the brand it's attached to. In just over a month since its release, The Sims Social has skyrocketed to become the second most popular Facebook game to date in both daily and monthly players, AppData reports.

Just last week, EA's (which owns Playfish) proverbial secret weapon ousted Zynga's iconic and ubiquitous FarmVille in daily players, but now the game has even more monthly players than the household name farming simulator with over 43.8 million and counting. The Sims Social has dipped a bit in daily players, but is just about 2.9 million fans away from beating out the might CityVille as the most played Facebook game daily.

"By combining Playfish's expertise and passion for social play with the deep creative heritage of The Sims franchise and the insights of its creators, we feel we've brought something very special to life – and tens of millions of players around the world have responded with extraordinary enthusiasm over the last few weeks," Segerstrale said to MCV.

The founder went on to say that new features to The Sims Social will land in the coming months. And we're sure that if EA wants to host the top Facebook game overall, that those features will have to be even more groundbreaking than before. How's about in-game marriages, eh? (Because we all know how well that's worked elsewhere.)

Have you been a part of The Sims Social craze on Facebook? Do you think it's incredible growth is due to its reportedly groundbreaking social features, or is more thanks to its name (it could always be both)?

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