Angry Bird explosion
Where else will the Angry Birds crash land into and dominate? Nintendo 3DS? Xbox 360? Your scientific calculator? Who knows, but according to All Things Digital, Rovio SVP of brand advertising and analytics Wibe Wagemans said yesterday at the Mobile Future Forward conference in Seattle, Wash. that Angry Birds is the number on game on Google+ Games.
Granted, that's out of all 16 games on the platform right now, but some of those games were put there by the likes of major social game creators like Zynga, Wooga, EA and Playdom. Wagemans, formerly an executive on Microsoft's Bing team, went on to say that Rovio has grown faster in the past two years than companies like MySpace, YouTube, Amazon and Skype. He also said, "We are now the fastest-growing consumer brand in history," ATD reports.
When you think about it, though: Not only is the Angry Birds game on nearly every gaming platform under the sun, but the little wingless cartoons and their amorphous green piglet enemies have been transformed into plush toys, t-shirts, board games, cook books, a feature film--need I go on?
During his talk in Seattle, Wageman revealed that Rovio welcomes over 120 million monthly Angry Birds players across the myriad of platforms the game is available on. Simply put, the western world is hooked on Angry Birds (it's science, remember?) and soon so will the East, if Rovio has any say in it. Sure, that's less than half of the 273 million or so monthly players Zynga caters to on Facebook alone, to which Wageman said, "We haven't even launched on Facebook yet." Oh ... oh, no.
[Image Credit: FuckYeahAlbuquerque]
Are you one of the 120 million or more devoted Angry Birds fans? Do you think Rovio could compete directly with Zynga when Angry Birds launches on Facebook? Sound off in the comments. 1 Comment