That's a lot of Facebook Credits. In a recent conference call, EA Sports President Peter Moore revealed that interesting tidbit, which gives some indication of just how adamant sports fans are about their games, both on and off of Facebook. To be specific, EA / Playfish's Madden NFL Superstars, FIFA Superstars and World Series Superstars Facebook games pull in an average of $56 per paying user over their lifetime experience(s) with the games.
That's not saying that each and every player shells out money, but of those that are willing to open their wallets, the number adds up to a $56 average - almost the price of a full retail sports game on consoles. What's more, this high of an average means that some players are clearly investing far more money into these games to pull the number up, when there are surely other groups of players that may only invest a few dollars.
Moore confirmed that there are far more people (a "majority") playing these three games for free, which "add[s] to the ecosystem of that type of game." EA CEO John Riccitiello adds that they believe the low number of paying players may be attributable to the previous need to enter a credit card for each purchase. Now, with the widespread adoption of Facebook Credits, allowing users to keep a credit balance on their account at all times, he says that it "is a growth engine for us and, if you will, a playfield leveling program for Electronic Arts and social."
With Facebook Credits being a hot topic amongst most Facebook developers, it will be interesting to see if Riccitiello's prediction comes true, resulting in a higher average from paying players down the line. Only time will tell.