This one will rate high on your "Aw, shucks" meter. Club Penguin, Disney's popular kid-centric virtual world, has kicked off its fifth annual Coins for Change program, inviting its young players to donate virtual coins for a real-life cause. If the number of coins reaches a certain amount, Club Penguin will donate $2 million to help other children, families and environmental causes.
The program will run December 15-27, and players will be able to vote -- with their coins -- as to how the contribution will be divided among several charities. Previous Coins for Change efforts have helped a million people in 40 countries by funding clean water programs, schools, libraries, health clinics and more.
club penguin coins for change info in game
"The Club Penguin community has already helped more than a million people all over the world through Coins for Change and I hope by doubling the donation, they can help even more," Disney Online Studios EVP and Club Penguin Co-founder Lane Merrifield says. "I am continuously amazed by the commitment and passion our players have for helping improve the lives of others."
And, of course, this is a fantastic way to turn game-playing, often considered a waste of time by the uninitiated, into a valuable lesson in global citizenship. And that, in turn, helps parents feel better about shelling out $5 to $8 for the virtual world's monthly membership fee (not that there's anything wrong with that). For more details on Coins for Change, check out clubpenguin.com.